As a consumer, you will see outdoor advertising almost every day, although these days, it is harder and harder to actually grab the attention of the average customer. It is said that we see hundreds of outdoor advertisements every day.
It seems everywhere you look people are increasingly preoccupied with technological gadgets. While sometimes frustrating, most of us have probably found ourselves stuck behind a parked car at the green light at least once because the driver is too busy
It is said that you see over 1000 ads per day, and yet remember only 7. These days, with the advent of digital advertising, that first number is probably higher. But if you drive a car daily, a large portion
What is the first thing that comes to mind when you think of outdoor advertising? For most people, a picture of a big billboard along the highway or on a business building in the city pops in to mind,
The Nigerian Outdoor advertising environment is fast evolving given the changes we have witnessed in recent times; the rise of international award wins by local agencies; global affiliations, partnerships and acquisitions. Multinational companies and advertising agencies setting up in West
Outdoor is the most visual medium Outdoor gets noticed. Outdoor is the most visual medium, creating strong brand image and recall. Visual product recognition carries through to point of sale. Outdoor delivers high brand awareness and unique cover Outdoor helps
The more likes, the better! It is undeniable. Digital marketing has catapulted past analog. People are consuming more digital content daily-using their smartphones, desk, tops computers, laptops/tablets and more. Smart brands have capitalized on. The digital space is wide enough