The Nigerian Outdoor advertising environment is fast evolving given the changes we have witnessed in recent times; the rise of international award wins by local agencies; global affiliations, partnerships and acquisitions.

Multinational companies and advertising agencies setting up in West Africa using either Ghana or Nigeria as their hub for operations; and continued influx of talents who studied in European and American schools contributing their skills in developing the motherland.

Traditional media still remains relevant as confirmed by the edition of media facts. In 2015, television stations still attracted the highest advertising spend of ₦39 billion, print media ₦23.7 billion, outdoor advertising, ₦20.1 billion and radio stations accounted for ₦15.1 billion respectively.

INTRODUCTION TO OUTDOOR ADVERTISING

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